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Activated Charcoal Purifying Shampoo

by Optima


265ml bottle




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  • Urban Stress Haircare.
  • Revitalising.
  • Refreshing.
  • Decongest dull, lifeless hair with detoxifying charcoal.


Working as an advanced cleansing complex, this Activated Charcoal Shampoo helps remove impurities such as dirt and oil from the hair and scalp.

Enriched with an exclusive blend of organic extracts such as Aloe Vera Juice and Grapefruit, this invigorating shampoo breathes new life into your hair, leaving it vibrant, refreshed and energised


Deep cleansing for dull, stressed and lifeless hair.
Deeply detoxifying and clarifying.
Contains enriching organic extracts..
Suitable for vegetarians & vegans.


Aloe Vera
Charcoal powder
Sugar Cane Extract
Cucumber Extract
Bilberry Extract
Rosewood Oil
Cinnamon Extract
Jasmine Extract
Rose Oil

Free From

Parabens, SLS/SLES, mineral oil, colourants.

To Use

Massage shampoo into wet hair, lather and then rinse.
Repeat if necessary.
For best results follow with the Charcoal Conditioner.

Activated Charcoal Range

  • Urban Stress Skincare.
  • With detoxifying Charcoal

Optima Health & Nutrition has maintained a marketing led philosophy since its incorporation in 1994, which has seen the company develop rapidly.

Their experience in the natural products industry has been facilitated by focusing on using the finest raw materials sourced from around the world, combined with the latest research and manufacturing techniques available.

View all Optima Activated Charcoal